There is no doubt about it: creating a site with excellent visibility will build your reputation on the Web. Why spend a lot of money sending out all kinds of advertising? Put yourself in your future customers’ shoes: they want information when they need it, not the other way around.
Moreover, what could be more annoying than not being able to find a company’s opening hours or telephone number, or simply its address when you need it?
No more headaches when it comes to search engine optimization or positioning on the first page of search engines: Google My Business offers you a free way to quickly achieve your search engine optimization and visibility goals, with little effort.
In this article, we will look at the three major advantages of this tool.
Note: The PlanetHoster Glossary contains explanations on multiple topics and can be consulted to clarify certain terms.
First Advantage: Being Seen to Exist
With billions of pages dealing with all kinds of interesting subjects, the Internet is a jungle where the first rule is to provide users with relevant information linked to their queries. By joining the Google My Business service, you can offer your company visibility that goes beyond a simple reference to your website.
In fact, 5 major elements are highlighted for each company that has validated its profile with Google My Business:
- telephone number (with the option of calling directly);
- website;
- company category;
- opening hours (interactive display of opening and closing days and times);
- postal address (with directions).
What’s more, all this information is visible in Google search results, on Google Maps and on Google+. So your customers can find you easily, whatever device they are using.
Second Advantage: Build a Reputation
Building a good online reputation can be particularly perilous when you are far removed from the world of forums and paid advertising… Google My Business offers the right tool, turning your customers into ambassadors for your business – you are worth it!
Indeed, your customers and visitors can leave reviews and comments that will be displayed when they search for your company, giving it credibility as well as the opportunity to correct or improve your offer and image.
Third Advantage: Convert Visitors Into Real Customers
The ultimate aim of any Web marketing or advertising campaign is to convert potential customers into consumers or users of the company’s products.
By making Google My Business data available across all media, integrating Google business applications, and highlighting key conversion tools such as instant communication (one-click calling), the existence and reliability of the product on offer (opening hours and consumer reviews), and the location of the business (Google Maps), Google My Business significantly increases the customer conversion rate and sense of belonging, which are the foundations for creating a strong, recognized brand.
Convinced to give it a try? Just follow this link and it will guide you step-by-step through the process of registering your company: https://www.google.com/business/.