Domain Authority

The domain authority (DA) of a website is an indicator that measures the reputation of a domain name and, consequently, its SEO potential. This reputation has a direct impact on search engine rankings, which attempt to evaluate domain authority using automated analytical algorithms.

The importance of domain authority in the SEO of websites in search engine results pages (SERPs) has given rise to an entire industry of SEO service providers who attempt to simulate an increase in domain authority (Black Hat SEO).